Every once in a while a good writer takes a jab at exposing the whole truth about the  Jr.jr  fake-out.

I have been doing it for 2 years now – and always welcome lucid perspective – no matter how late they were acquired.

Last year Chris Hedges wrote about Brand Obama

Barack Obama is a brand. And the Obama brand is designed to make us feel good about our government while corporate overlords loot the Treasury, our elected officials continue to have their palms greased by armies of corporate lobbyists, our corporate media diverts us with gossip and trivia and our imperial wars expand in the Middle East. Brand Obama is about being happy consumers. We are entertained. We feel hopeful. We like our president. We believe he is like us. But like all branded products spun out from the manipulative world of corporate advertising, we are being duped into doing and supporting a lot of things that are not in our interest.

This year, it’s Naomi Klein who takes on the idea

In the new introduction to No Logo, Klein denounces Obama as little more than a neocon who has wrapped himself in the branding of truly transformative political movements. Shamelessly helping itself to the iconography of Che Guevara, the rhetorical cadences of Martin Luther King, and the “Yes We Can” slogan of Latin American migrant workers, the Obama brand is just as hollow and inauthentic, as far as Klein is concerned, as the corporate brands she X-rayed a decade before. Whenever possible, she alleges, Obama “favors the grand symbolic gesture over deep structural change.” He was happy to play the role of the “anti-war, anti–Wall Street party crasher” when running for the Democratic nomination, but promptly cut bipartisan deals “with crazed Republicans once in the White House.”

And this reprisal comes complete with B0botland reactions

Naomi Klein denounces Obama as neocon wrapped in branding of transformative politics

.and I have to say that for all the protests in the thread, it has a high number of recommendations.

And I like reading those because there’s always one entry that stands out – such as this excellent list

38. Obama’s DOJ’s protection of criminals and prosecution of whistleblowers, his betrayal of gays

Edited on Sat May-01-10 02:03 PM by katandmoon
  • On his foot-dragging on not just ending DADT and DOMA but the appearance of his complete unwillingness to end them,
  • Obama’s continuation of the previous criminal administration’s mindless, ineffective “war on terror,”” along with the seizure of ever more presidential power to justify the treatment of so-called prisoners of war,”
  • Obama’s health care reform that forces people to buy overpriced, inadequate health insurance from corporations dedicated to maximizing profits at the expense of sick, desperate people (a system Obama lied during the presidential campaign about wanting to change),
  • Obama’s disdain for public schools and public school teachers,
  • Obama’s continuation of Bush’s repellent Office of Faith Based Initiatives and continuation of funding for ineffective abstinence “education” despite Congress’s removal of it,
  • Obama’s coziness with rightwing, anti-gay, anti-woman evangelists,
  • Obama’s ever-readiness to belittle and disdain the progressives and liberals who got the vote out for him and contributed so many hours and dollars to his campaign (only to learn that corporations and Wall Street made up the bulk of Obama’s campaign contributions),
  • Obama’s willingness to continue to despoil the environment through offshore drilling after campaigning against it…etc., etc., etc.

But, speaking of branding and brand selling, seems to me that Obama can only sell himself and not his political party. We all remember how much his stumping for candidates helped last year – Corzine, Coakley certainly remember. But now he is besting himself by keeping up with his “outsider” posturing – funny for a POTUS, huh? Of course, the unintended consequence is maligning Congress – all of it.

Which brings up this hillarious headline

Pelosi to W.H.: Back off the Washington bashing

President Barack Obama’s Washington-bashing could boomerang on his own party in Congress if he’s not careful, House Democratic leaders warned White House senior adviser David Axelrod in a closed-door meeting Thursday.

But Axelrod gave no indication that he plans to alter the president’s course, sources told POLITICO. White House aides did not reply to requests for comment.

It seems handlers and congress are battling over sagging polls numbers and pointing fingers

Axelrod told lawmakers that he wasn’t worried about the president’s poll numbers and that he would sacrifice five points in Obama’s approval rating if he thought it would help Democratic congressional candidates – which, of course, it wouldn’t – according to several sources.

In other words, he’ll continue to try to play the good cop to the Congress bad cop, elections be damned.

After all, he is Mr Postpartisan, above it all. Let voters figure out for themselves why voting for the “D”s would be any better than voting for the “R”s. He is not taking sides, as his polling numbers are non-negotiable.

So, Nancy and the rest, you’ve got him now!