No one will say they didn’t work hard for it – headline in AdAge is

Olympic Deal Sealed: Obama Makes $5 Million Buy

In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable

And isn’t it symbolic:

The Obama campaign will join major advertisers including McDonald’s and Anheuser-Busch.

Well, I always thought GE and Bo had a deal as of last year when Obama dissed Fox. Now they get paid fortheir enthusiastic surrogacy. There’s one more humorous note:

Bob Dole’s 1996 buy
The last network TV spot bought by a presidential contender was apparently a single multi-minute ad run by Republican Sen. Bob Dole in 1996.

Oh, that went well!